The Boston Bruins have partnered with the National Women’s Hockey League’s Boston Pride, following the lead of three other NHL franchises.
The move will help “assist the Pride financially”, according to a press release.
“It’s a multi-year deal and their support will help us offset various costs,” said NWHL commissioner Dani Rylan.
“A lot of the focus will be on marketing and promotional support and a commitment to grow the game in the Massachusetts area, from the grassroots all the way to the pros.”
The Connecticut Whale are now the league’s only unaffiliated team.