Bolton to drive Wimbledon’s strategic planning in new position

Sally Bolton has been appointed to the new role of head of corporate affairs at the All England Lawn Tennis Club (AELTC) and the Wimbledon Championships.

As part of her role at the AELTC, which organises the London-based grand slam tournament, Bolton will organise key strategic projects which focus on the promotion of integrity, government relationships and market research. She will also be responsible for the AELTC’s corporate affairs throughout the year.

Bolton joins the AELTC three months after stepping down as managing director of the local organising committee for London’s hosting of the 2017 International Association of Athletics Federation’s (IAAF) World Championships.

Bolton joined the committee in May 2014 and resigned in February, citing personal reasons. She had been involved in the early stages of preparations for the IAAF’s showpiece event.

Prior to joining the London 2017 team, Bolton worked as director of events, projects and planning at the Rugby Football League. She was awarded an OBE in 2014 for her role in the organisation of the 2013 Rugby League World Cup, which was jointly staged by England, Wales, Ireland and France.

“I'm thrilled to be joining the AELTC at such an exciting time and look forward to working with the team here to realise the club’s long-term strategic aims,” Bolton said.

This year’s Wimbledon Championships take place from June 27 to July 10.