HomeNewsFan EngagementMixed Martial ArtsUSA

Bellator targets enhanced fan experience with Van Wagner

The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events.

Bellator’s agreement with the sports and entertainment company begins with the Bellator 221: Chandler vs. Pitbull card on May 11 at Allstate Arena near Chicago.

Fans at the event will experience a newly-designed live event presentation that will include video content, promotional packages and additional production elements.

Bob Becker, executive vice-president of Van Wagner Sports and Entertainment, said: “Adding a new element of event presentation to an already exciting and professionally run event will help to elevate the fan engagement and provide a level of presentation that will be unmatched in the combat sports arena.”

Van Wagner Productions’ projects and clients within the sports industry have spanned more than 30 years, covering numerous editions of the Olympic Games, Super Bowl, NFL International Series, the US Open tennis tournament, NHL Winter Classic and Kentucky Derby.

Most recent

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports

German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.

Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.

After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.