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Bellator targets enhanced fan experience with Van Wagner

The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events.

Bellator’s agreement with the sports and entertainment company begins with the Bellator 221: Chandler vs. Pitbull card on May 11 at Allstate Arena near Chicago.

Fans at the event will experience a newly-designed live event presentation that will include video content, promotional packages and additional production elements.

Bob Becker, executive vice-president of Van Wagner Sports and Entertainment, said: “Adding a new element of event presentation to an already exciting and professionally run event will help to elevate the fan engagement and provide a level of presentation that will be unmatched in the combat sports arena.”

Van Wagner Productions’ projects and clients within the sports industry have spanned more than 30 years, covering numerous editions of the Olympic Games, Super Bowl, NFL International Series, the US Open tennis tournament, NHL Winter Classic and Kentucky Derby.