FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to open its first club store outside of Catalonia, in Madrid.
Barcelona said Legends International will help promote the design and marketing of the future VIP boxes and seats at the new-look Camp Nou, the epicentre of the club’s wide-ranging Espai Barça facility development project.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
