ASO deepens commitment to German cycling with new partnership

Amaury Sport Organisation (ASO) has furthered its commitment to German cycling by acquiring the organising body behind the ‘Rund um den Finanzplatz Eschborn-Frankfurt’ event, which the International Cycling Union (UCI) has elevated to elite WorldTour status for the 2017 season.

The Eschborn-Frankfurt company has become a wholly-owned subsidiary of ASO. The company will continue to organise this year’s edition of the one-day race, which takes place on May 1. ASO will offer its expertise in the planning and implementation of the event and it is hoped its backing will result in more elite riders competing.

Eschborn-Frankfurt chief, Bernd Moos-Achenbach, said: “Fifty-five years after my father and my uncle founded the company to promote cycling, Eschborn-Frankfurt has entered the first league of cycling. I now have the responsibility to make the cycling race for Frankfurt, Eschborn and the entire Rhine-Main area future-proof. I am therefore delighted that we can work together after an already long-standing partnership and dialogue with ASO.”

He added: “Our team has hosted more than 50 editions of the race at the highest level. But our constant pursuit of further development, which is also underlined by the new WorldTour status, demands a lot of new things from us. We can only benefit from the experience of ASO and its employees.”

In July, ASO confirmed that the new Deutschland Tour event will launch in August 2018, amid aspirations to make it a key part of the WorldTour calendar. ASO has forged a 10-year agreement with the German Cycling Federation (BDR) with the aim of relaunching the Deutschland Tour as a top-tier event.

The inaugural event will run over at least four days, with the goal of increasing this to a week over the duration of the 10-year deal. Launched under the brand name ‘Deutschland. Deine Tour’, organisers intend to develop a cycling festival around the main event.

Norway’s Alexander Kristoff (pictured) won the 2016 Rund um den Finanzplatz Eschborn-Frankfurt for Team Katusha.