![(Richard Sellers/Sportsphoto/Allstar via Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2024/03/GettyImages-1693700226.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches.
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