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AC Milan’s Oettle: New EA Sports deal can help drive into entertainment sector

Image credit: EA Sports

AC Milan’s exclusive licensing agreement with video game developer Electronic Arts will help the Serie A side in its drive to move deeper into the entertainment and music sectors following on from its recent tie-up with the Roc Nation agency, according to Maikel Oettle, AC Milan’s head of sponsorship sales.

EA also became the ‘exclusive Official Video Games Partner’ of both AC Milan and their city rivals Inter Milan in deals announced yesterday (Monday).

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