HomeNewsSponsorship & MarketingRugby UnionEurope

Women’s Six Nations to be without a title sponsor

(Photo by Shaun Botterill/Getty Images)

The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.

It has been without a title rights sponsorship deal since 2018, following the departure of the Royal Bank of Scotland, which had title-sponsored both the men’s and women’s championships.

Irish beer brand Guinness took up the men’s Six Nations title rights in December 2018, signing a six-year deal from 2019 to 2024.

Read This: Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship

Ben Morel, chief executive officer of the Six Nations, told The Daily Telegraph the organisation is looking to fill the designation for the 2021 edition of the competition. He said: “There’s a lot of interest for it but I think we need a bit of clarity on the international calendar. The goal is to have one [a sponsor] from next year.”

Unilever brand Dove Men+Care is a recent addition to the Six Nations’ sponsorship portfolio, having signed a multi-year contract early this year.

The 2020 Women’s Six Nations begins on Sunday February 2, when France meet England, Wales play Italy and Ireland face Scotland. The men’s championship starts the day before on February 1 with a match between Wales and Italy.