Six Nations

Latest Features

Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

Japan may be forced out of an expanded eight-nation tournament held later this year as its New Zealand-based head coach is barred from entering the country due to Covid-19 travel restrictions

Bernard Laporte, president of the French Rugby Federation (FFR), has boldly asked for an exemption that would allow Paris’ Stade de France to welcome 55,000 fans for the rescheduled Six Nations match a…

England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas

Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee


Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.