Six Nations
Features
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
Round-Up: European football’s €4bn hit, Six Nations confirm CVC talks, BWF events cancelled, and more
European football clubs are likely to lose €4bn ($4.5
Japan and Fiji ‘invited to special, expanded Six Nations’
Japan and Fiji have been invited to join an expanded Six Nations international rugby tournament being proposed to take place this November and December
RFU chief: Home-and-away Six Nations must be one-off
An unprecedented home-and-away format for rugby union’s Six Nations must be a one-off, should the format end up being approved, according to Bill Sweeney, the Rugby Football Union chief executive.
Six Nations names Hepworth as chief financial officer
Ed Hepworth has today (Wednesday) been appointed as the new chief financial officer of Six Nations Rugby
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.