Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
Six Nations Rugby, the organising body of the annual European national team tournament, has said it has agreed to conduct due diligence on World Rugby’s proposed Nations Championship.
Cracks are beginning to appear between the Six Nations unions as they continue to debate the relative merits of private equity investment and joining World Rugby’s global league.
Six Nations Ltd is considering an offer from private equity firm CVC Capital Partners which could have significant ramifications for World Rugby’s plans for a global Nations Championship.
World Rugby has finalised its proposal for an annual global rugby competition, but is facing strong objections from the international unions, particularly the Pacific nations, as well as the International…