Six Nations
Features
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.
Ticketing and sponsorship uplifts generate RFU revenue jump
The Rugby Football Union (RFU) has posted group revenues of £213.2m ($297.1m/€251.4m) for the 2018-19 season, up by £40.8m
CVC close to £300m deal for 15-per-cent Six Nations share
Private equity firm CVC Capital Partners is reported to be close to buying a 15-per-cent stake in the Six Nations for £300m.
CVC edges closer to Six Nations investment – report
The board of the Six Nations rugby union competition is closing in on investment worth more than £500m (€558m/$628m) from CVC Capital Partners, according to the Daily Telegraph.
Six Nations members to probe Nations Championship proposal
Six Nations Rugby, the organising body of the annual European national team tournament, has said it has agreed to conduct due diligence on World Rugby’s proposed Nations Championship.