Six Nations
Features
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
UK government rejects Six Nations free-to-air proposal
The UK government has rejected calls from the Digital, Culture, Media and Sport (DCMS) Committee for rugby union’s Six Nations tournament to be promoted to the Group A category of listed sports events r…
Joint Six Nations bids permitted as DCMS Committee makes listed events request
The UK’s Committee for Digital, Culture, Media and Sport (DCMS) has called for rugby union’s Six Nations to be included in the ‘Category A’ list of sports events that must be shown on free-to-air televis…
France instigates closed-door policy; postpones Six Nations clash
The French government has announced a decree which will ban all public gatherings of over 1,000 people until April 15 in an attempt to contain the coronavirus outbreak in the country
Coronavirus latest: F1 Australia to go ahead, Thailand MotoGP postponed, and more
Formula One's season-opening race in Australia on March 15 is to go ahead, with teams and equipment expected to depart for the event this week, despite the threat of the coronavirus
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.