Six Nations
Features
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
Japan’s participation in ‘Eight Nations’ tournament in doubt
Japan may be forced out of an expanded eight-nation tournament held later this year as its New Zealand-based head coach is barred from entering the country due to Covid-19 travel restrictions
FFR seeks exemption to host 55,000 fans at Six Nations clash
Bernard Laporte, president of the French Rugby Federation (FFR), has boldly asked for an exemption that would allow Paris’ Stade de France to welcome 55,000 fans for the rescheduled Six Nations match a…
RFU signs four-year footwear extension with Adidas
England's Rugby Football Union (RFU) has signed an extension to its contract with footwear supplier, global sportswear brand Adidas
Round-Up: Olympics ‘to go ahead amid pandemic’, Tencent pushes for games streaming merger, PKL teams ‘reject Star offer’, and more
Next year's Tokyo Olympics will take place even if the Covid-19 pandemic is still underway, said Toshiro Muto, chief executive of the Games' organising committee
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.