Six Nations
Features
£6m kit provision in Macron deal supports WRU’s community clubs
Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs
RFU looks to urban markets with Umbro after Canterbury departure
Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.
“We don’t just put logos on things” | Amazon Web Services on its Six Nations sponsorship
Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.
The commercial pros and cons of World Rugby’s Nations Championship concept
Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.
Guinness aims to become “world’s number one rugby brand” with Six Nations title sponsorship
Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.
Scottish Rugby extends with RBS in grassroots-focused deal
Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023
IRFU posts €35.7m deficit, generates €13.6m in commercial income
The Irish Rugby Football Union (IRFU) has posted a loss of €35.7m ($42.2m) for the 2019-20 season as the governing body continues to deal with the impacts of the Covid-19 pandemic.
O2 extends with RFU, makes equal commitment to men’s and women’s game
The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years
England Rugby extends long-term Gilbert association
England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert
Ben Morel | “I’m a strong believer in simplicity of narrative and product definition”
Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.
Good things come to those who wait: Guinness and the Six Nations
I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.
The secret fan | Ireland versus France, RBS 6 Nations Rugby
Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.