Six Nations

Latest Features

Welsh Rugby Union's recently signed kit supply deal with Macron is more lucrative than the previous agreement with Under Armour and provides a timely boost to the country's community clubs

Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.

Amazon Web Services (AWS) has developed a new suite of fan statistics to activate its sponsorship rights for this year’s Six Nations rugby championship.

Rights marketing experts assess the commercial implications of World Rugby’s proposals for a new Nations Championship.

Diageo's Rory Sheridan explains how Guinness's naming rights partnership with the Six Nations plays into the brand's wider ambitions within rugby.

Scottish Rugby, the governing body of rugby union in Scotland, has extended its association with the Royal Bank of Scotland (RBS) in a grassroots-focused sponsorship deal that will run until 2023

The Irish Rugby Football Union (IRFU) has posted a loss of €35.7m ($42.2m) for the 2019-20 season as the governing body continues to deal with the impacts of the Covid-19 pandemic.

The Rugby Football Union has extended its principal shirt sponsorship agreement with telco O2 for another five years in a deal that will take the association between the two organisations to 30 years

England's Rugby Football Union (RFU) has extended its contract with sports equipment brand Gilbert

Features

Ben Morel took over as chief executive of the Six Nations in November last year with a clear remit.

I wasn’t surprised to see Guinness revealed in December 2018 as the new title sponsor of the Six Nations.

Fan engagement consultant Mark Bradley visits Dublin’s Aviva Stadium for the Six Nations rugby union match between Ireland and France.