Sub-Saharan Africa

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Football
Sponsorship & Marketing

The president of the Football Kenya Federation (FKF), Nick Mwendwa has suggested gambling firm BetKing’s new title sponsorship deal for the Kenyan Premier League (KPL) can help the competition move past p…
Governance

Since August 16th, 2019, TV MEDIA SPORT (TVMS) markets and distributes the 12th edition of the African Games “RABAT 2019” after winning and signing an agreement with the ANOCA (Association of National Olymp…
Events

In 2022 the IOC will stage an event in Africa for the first time, in the Sengalese capital Dakar. Will the Youth Olympic Games represent a milestone for sports events on the continent? SportBusiness investigates.
Rugby Union
Events

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.

Rugby Union
Events

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.

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Football
Sponsorship & Marketing

Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa
Rugby Union
Events

Pro14 Rugby has stated it is in “early discussions” with SA Rugby to expand the number of South African franchises in the cross-border league, while it has introduced a Monday Night Rugby concept for the…
Football
Media

The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…
Football
Attendance

Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility

Features

Olympic Games
Media

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Football
Business

If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.

Football
Events

Cape Town was ranked fourth in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The city approaches legacy in a way that contributes to two main pillars of the city’s 2012-2017 Integrated Development Plan: "Opportunity City" and "Inclusive City". Both pillars incorporate several criteria for events.

Football

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…
Events

With South Africa revelling in World Cup glory, the future of sport tourism is discussed.
Events

With the start of the World Cup finally here, we look forward to our first ever event in Africa.
Events

Sport Tourism is a fast growing sector with an estimated value of $600bn a year.
Business

Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup