Sub-Saharan Africa

The Confederation of African Football (Caf) has launched its tender process for pay television and pay-per-view media rights in sub-Saharan Africa, including South Africa, to the 2021 Africa Cup of Nations

Logistics company DHL Express has confirmed a multi-year naming rights sponsorship deal with Cape Town Stadium, which sees the venue change its name to DHL Stadium

UK-based sportswear brand Castore has made its latest move in cricket by signing as the new kit supplier to Cricket South Africa

W-Sport, a new women’s sports television channel co-founded by Mickey O’Rourke, chief executive of Premier Sports, and Kelly Butler, former chief executive of Setanta Africa, has launched in sub-Saharan Afr…

Rwanda has been awarded hosting rights for the 2025 edition of the International Cycling Union’s (UCI) Road World Championships.

European football’s governing body Uefa, the English Premier League and pay-television broadcaster Canal Plus have welcomed the latest court ruling in Rwanda over the piracy of their broadcast content.

South African telco Vodacom has become the South African market title sponsor of the pan-national United Rugby Championship for the next four seasons, from 2021-22 to 2024-25

South Africa has signalled that it would be interested in stepping in as the host of this December’s Fifa Club World Cup, after Japan withdrew due to ongoing concerns in the country over the spread of C…

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year

The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.

The African Union of Broadcasting, the body of free-to-air broadcasters, has secured a deal with Fifa for free-to-air rights to qualifying matches for the 2022 Fifa World Cup in 17 countries in sub-Saharan…

The SABC, South Africa’s public-service broadcaster, is set to launch its own video streaming service in 2022, marking its late entry into the over-the-top streaming sector.

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race

An agreement has been reached between the members of the Sanzaar rugby grouping to host the remaining matches of this year's Rugby Championship in Queensland, Australia

The SABC, the South African public broadcaster, has bolstered its SABC Sport channel thanks to a deal with media group Disney that includes rights to World Athletics events, Top Rank boxing, the Dutch…

SA Rugby, the governing body of rugby union in South Africa, has offered to host the remainder of the 2021 Rugby Championship following the cancellation of fixtures in New Zealand