Sub-Saharan Africa

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Sponsorship & Marketing

The president of the Football Kenya Federation (FKF), Nick Mwendwa has suggested gambling firm BetKing’s new title sponsorship deal for the Kenyan Premier League (KPL) can help the competition move past p…
Governance

Since August 16th, 2019, TV MEDIA SPORT (TVMS) markets and distributes the 12th edition of the African Games “RABAT 2019” after winning and signing an agreement with the ANOCA (Association of National Olymp…
Events

In 2022 the IOC will stage an event in Africa for the first time, in the Sengalese capital Dakar. Will the Youth Olympic Games represent a milestone for sports events on the continent? SportBusiness investigates.
Rugby Union
Events

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the South African bid.

Rugby Union
Events

The race to host the 2023 Rugby World Cup will conclude in just a matter of weeks, with the World Rugby Council set to decide on November 15 whether France, Ireland or South Africa should host the tournament. Here, SportBusiness International examines the three contenders' bids.

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Football
Media

Pay-television broadcaster StarTimes has acquired rights in sub-Saharan Africa to the African Nations Championship (CHAN) national team football tournament
Rugby Union
Media

Jurie Roux, chief executive of South Africa Rugby, has pushed back against proposals from the country’s broadcast regulator, ICASA, that would impose restrictions on media-rights contracts.
Football
Media

Matches from French football’s Ligue 1 are to be broadcast with local-language commentary in Togo by New World Sports, the satellite television broadcaster in the West African country.
Rugby Union
Events

The British and Irish Lions’ tour of South Africa this summer could be relocated to the UK and Ireland amid continued doubts over Covid-19-related travel restrictions for fans.

Features

Olympic Games
Media

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.
Football
Business

If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.

Football
Events

Cape Town was ranked fourth in the 2014 Ultimate Sports Cities rankings in the category of Legacy. The city approaches legacy in a way that contributes to two main pillars of the city’s 2012-2017 Integrated Development Plan: "Opportunity City" and "Inclusive City". Both pillars incorporate several criteria for events.

Football

As the Premier League embarks on its international rights sales, SportBusiness Intelligence, the market intelligence and consultancy arm of the SportBusiness Group, looks at how top football properties…
Events

With South Africa revelling in World Cup glory, the future of sport tourism is discussed.
Events

With the start of the World Cup finally here, we look forward to our first ever event in Africa.
Events

Sport Tourism is a fast growing sector with an estimated value of $600bn a year.
Business

Simon Brown (Kick4change) on cynicism, CSR, and Sponsorship of the 2010 FIFA World Cup