Sub-Saharan Africa
PFL lands SuperSport ahead of Africa division launch
Professional Fighters League (PFL) events are to be broadcast across sub-Saharan Africa on SuperSport after the pay-television broadcaster signed off on a rights deal
MMS, PC Plus Group to sell World Athletics rights in sub-Saharan Africa
The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.
SA Rugby eyeing sponsorship uplift following ASG investment
South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
OVG, Live Nation among backers of new landmark arena for Nigeria
Construction has begun on what is set to become Nigeria’s first major arena, with the Lagos venue seeking to attract the likes of the Ultimate Fighting Championship (UFC), wrestling promotion WWE and boxing and basketball events.
New World TV moves for French-language rights to Uefa club competitions
New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…
SA Rugby to set up commercial unit with investor ASG
South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
EXCLUSIVE: SportyTV secures Paris 2024 rights in Ghana, Nigeria
SportyTV has acquired free-to-air Paris 2024 broadcast rights in Ghana and Nigeria in a deal with the Infront agency expected to be announced later today (Tuesday)
StarTimes, SABC deal with New World TV for Afcon
StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired rights to the upcoming Africa Cup of Nations (Afcon) in Ivory Coast
Paarl Royals fills jersey sponsorship position with Six6s
South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
SABC appoints ex-SuperSport director Chabeli as new CEO
South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive
Uefa follows Fifa, tenders Champions League rights in sub-Saharan Africa
Uefa and Fifa are going head-to-head with tenders in sub-Saharan Africa for major football properties, after media rights to European club competitions hit the market today (Monday)
Fifa looks to maximise sub-Saharan African rights competition, increased inventory
Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…
MultiChoice half-year earnings drop five per cent despite three World Cups
Pan-African media group MultiChoice, owner of pay-television broadcasters SuperSport and DStv, posted core headline earnings of R1.8bn (€91m/$98.6m) for the six-month period ending September 30, which included three World Cups across football, netball and rugby union.
New World TV lands CAF free-to-air, pay-TV rights
New World TV has secured both free-to-air and pay-television rights to major Confederation of African Football (CAF) competitions across sub-Saharan Africa and in multiple languages in the Togo-based satellite…
EXCLUSIVE: SportyTV lands Euro 2024 package in sub-Saharan Africa
SportyTV has acquired an exclusive package of Uefa Euro 2024 free-to-air rights across large parts of sub-Saharan Africa, SportBusiness can reveal
Chibani’s MMS partners with Ivorian group for CAF qualifying rights to 2026 World Cup
Free-to-air media rights in sub-Saharan Africa to the Confederation of African Football’s new-look qualifying competition for the 2026 Fifa World Cup have been sold to Marketing & Media Solutions (MMS), a…
Court rejects challenge to MultiChoice’s RWC sublicensing terms
A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …
Openview excluded again as SABC agrees last-minute Cricket World Cup deal
South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.