Sub-Saharan Africa

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month

African betting operator Betpawa will pay cash tokens to all players on winning teams in Ugandan second-tier league matches as part of a controversial new sponsorship deal with the Ugandan football association…

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.

Fifa says it is closely monitoring events in Mali after Mamoutou Touré, a Fifa Council member, was re-elected as president of the Malian Football Federation (Femafoot) despite having been arrested and …

Public-service broadcaster the SABC has been unable to secure a sublicensing deal with pay-television broadcaster SuperSport for South Africa's matches at the forthcoming 2023 Rugby World Cup in France

A seven-year broadcast rights deal announced by Football Kenya Federation (FKF) with the Tanzania-based Azam Media has been met with a mixture of praise and scepticism from Kenyan Premier League (KPL)…

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…

Major League Cricket has announced a domestic media rights deal with subscription broadcaster Willow TV and a series of international media rights agreements ahead of its inaugural season

New World TV, the Togo-based satellite broadcaster, has acquired German club football rights in 22 countries across sub-Saharan Africa in a three-year, non-exclusive deal

Pan-African media group MultiChoice, owner of pay-television broadcaster SuperSport and pay-television operator DStv, has reported the return of its Rest of Africa (RoA) business to profitability, along…

Formula 1’s long-running efforts to return a race to South Africa have been thwarted again, according to multiple reports, with the Belgian Grand Prix likely to be given another lifeline.

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.

Qatar is one of four nations to have expressed initial interest in the now vacant hosting rights for the 2025 Rugby League World Cup (RLWC), according to International Rugby League (IRL)

Pay-television broadcaster SuperSport has extended its domestic media rights deal with Cricket South Africa until the end of the 2026-27 season

The Confederation of African Football (CAF) has initiated broadcast rights sales processes in sub-Saharan Africa and international markets for its flagship competitions between 2023 and 2025

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event

World Rugby has announced that New Zealand and South Africa will host the inaugural WXV competition, a new three-tier 15s series for international women’s teams.

The Confederation of African Football (CAF) has launched an invitation to tender for a ticketing services provider for the 2023 Africa Cup of Nations, its flagship competition