Sub-Saharan Africa

Rugby Union
Sponsorship & Marketing

Logistics company DHL and the Swiss watch manufacturer Tudor are the first to strike deals to sponsor the 2022 Rugby World Cup Sevens
Athletics
Media

The TV Media Sport agency has agreed a rights deal with Kenyan media company Nation Media Group for the World Athletics U20 Championships, which will take place in Nairobi in August
Rugby Union
Sponsorship & Marketing

South Africa’s Western Province Professional Rugby has extended its sponsorship contract with global logistics firm DHL.
Football
Media

CRTV and the Cameroon Football Federation (Fecafoot) have agreed a deal that will see the state-backed broadcaster produce and show the country's top two football divisions, Elite One and Two, as well…
Multi-Sport
Sponsorship & Marketing

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor
Motorsport
Media

Extreme E, the new electric off-road racing series, has agreed a rights deal with South African public-service broadcaster SABC
Football
Media

SuperSport has acquired exclusive English-language pay-television rights to broadcast all 64 matches of the Fifa World Cup 2022 across sub-Saharan Africa
Football
Media

South African public broadcaster the SABC has agreed a deal which will see eMedia’s satellite service, Openview, broadcast its channels. The SABC will also be launching a new dedicated sports channel.
Cricket
Media

Recast, the new direct-to-customer video platform, has secured exclusive rights to stream the inaugural Dafabet African Premier League to UK viewers
Rugby Union
Events

The British & Irish Lions’ tour of South Africa will go ahead as scheduled this summer after an agreement was reached with the South African Rugby Union.
Rugby Union
Sponsorship & Marketing

World Rugby has appointed South African agency Megapro as its exclusive sponsorship sales agent for the 2022 Rugby World Cup Sevens, which is taking place in Cape Town
Football
Media

Ghana's Multimedia Group has acquired free-to-air television and radio rights in the country to Uefa Euro 2020, which will be played across June and July this year
Basketball
Media

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to North American basketball’s NBA.
Football
Media

Free-to-air broadcast rights to the English Premier League will continue to be sold by Infront in sub-Saharan Africa until at least the end of the 2024-25 season after the agency reached a new agreement
Multi-Sport
Sponsorship & Marketing

South African sportswear retailer Mr Price Sport has become the official technical sponsor of Team South Africa in a four-year deal that will take in the Tokyo 2020 Olympic and Paralympic Games and the…
Rugby Union
Events

The British and Irish Lions have turned down a bid by Rugby Australia to host this summer’s tour against South Africa.
Cricket
Media

Cricket West Indies has announced its third new broadcast rights deal in the space of a month after signing a four-year contract in sub-Saharan Africa with pay-television broadcaster SuperSport