North America

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

Larry Probst, the chairman of the US Olympic Committee (USOC), has confirmed that the country will not bid for the 2026 winter Olympic Games.

The International Cycling Union (UCI) has awarded hosting rights for the 2020 edition of its Para-Cycling Track World Championships to Canada.

Organisers of the new Ultimate Sumo League have revealed that the competition will stage its inaugural event in Las Vegas, Nevada, in the US this April.

Salt Lake City has become the first US city to confirm its intention to bid to host the 2030 winter Olympic Games.

Ticket sales and distribution company Ticketmaster has today (Wednesday) sealed its second extension with a US major league in the space of a few months through a new deal with the National Basketball Association (NBA).

In this week's US sports industry round-up: Disney dishes details of new streaming service; US Soccer election enters home stretch; and Rose contract proves a major thorn for Adidas

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

Canadian banking group RBC has enhanced its golf endorsement portfolio by agreeing a multi-year deal with world No.1 Dustin Johnson.

Social media expert and MLS alumnus Richard Clarke provides David Beckham with a checklist of five things to make his Miami venture a success.

George Pyne is the founder of sports investment firm Bruin Sports Capital. The firm’s portfolio includes Deltatre, the company behind the European version of the NFL Game Pass OTT product; On Location Experiences, the official hospitality provider of the NFL; and experiential marketing agency Engine Shop.    

Ryan DiNunzio, football and soccer business unit senior director with New Era Cap, the official on-field cap of the NFL, explains how the sportswear company operates around the Super Bowl.

Lester Bagley, Minnesota Vikings executive vice president of public affairs, talks about the franchise's approach to hosting Super Bowl LII at its US Bank Stadium

US prosecutors have issued grand jury subpoenas in a widespread investigation into corruption in global sport, with the probe set to look into activities surrounding some of the industry’s most influential governing bodies, according to the New York Times newspaper.

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer

North American stock car-racing series Nascar has made several key leadership appointments across its growing international business as it seeks to further develop its presence outside its core market of the United States.