France

Tennis
Sponsorship & Marketing

Japanese car brand Lexus has continued its tennis sponsorship drive after announcing a new agreement with the Rolex Paris Masters tournament
Multiple Sports
Finance & Law

Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups
Football
Media

TF1, the free-to-air commercial broadcaster in France, has secured exclusive rights to the Uefa Women’s Euro 2025 tournament, SportBusiness understands.
Football
Media

France’s Professional Football League (LFP) has insisted that its invitation to tender is fully compliant with competition legislation following comments made by Canal Plus president Maxime Saada in a…
Football
Media

Canal Plus, the pay-TV broadcaster which has aired Ligue 1 action since 1984, has this morning informed the French Professional Football League (LFP) that it will not bid during its domestic rights tender
Football
Industry Moves

Yoann Godin, director of partnerships and global network at France’s Professional Football League (LFP), is joining Ligue 2 club Valenciennes as its new chief executive.
Football
Sponsorship & Marketing

Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Football
Media

Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market
Football
Media

Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
Football
Media

Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…
Rugby Union
Media

France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on t…
Football
Media

There will only be two packages on offer in the domestic media rights tender being launched by France’s Professional Football League (LFP) next week, it has emerged.
Handball
Sponsorship & Marketing

The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
Football
Media

Jaume Roures, the president of Mediapro, has spoken publicly about the forthcoming domestic media rights tender being issued by France’s Professional Football League (LFP), less than three years after t…
Rugby Union
Events

Environmental group Greenpeace has condemned TotalEnergies’ sponsorship of the upcoming Rugby World Cup in France with the release of an animated video that depicts oil flooding the pitch at the Stade de France, the venue for the opening match of the tournament on September 8.
American Football
Media

NFL action will continue to be shown in France by beIN Sports after the pay-television broadcaster struck a new deal that allows it to show extra programming
Football
Sponsorship & Marketing

AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith
Football
Media

DAZN has entered the French market with live Ligue 1 coverage through a distribution deal with Canal Plus announced just one month before the launch of the league’s domestic tender for the next rights c…