Chile
Latest Features
Chile Focus | Hot Chile
Chile is renowned as one of the most stable and economically sophisticated countries in Latin America, but does such a reputation translate to the country's sports industry? SportBusiness International reports.
Chile | Media
CHILE HAS A RELATIVELY small population in comparison with some of its Latin American neighbours, but about 78 per cent of them – or 14 million – are online, according to IWS.
Chile | The sports marketing landscape
Football is still the number one sport in Chile but there is now an increasing appetite for alternative forms of entertainment, particularly in the fitness industry and adventure sports. These emerging activities are causing an evolution in how brands engage with people in Chile.
The People’s Games
Elisha Chauhan finds out why the organising committee for the 2014 South American Games in Santiago gave away most of its tickets for free.