Chile is renowned as one of the most stable and economically sophisticated countries in Latin America, but does such a reputation translate to the country's sports industry? SportBusiness International reports.
CHILE HAS A RELATIVELY small population in comparison with some of its Latin American neighbours, but about 78 per cent of them – or 14 million – are online, according to IWS.
Football is still the number one sport in Chile but there is now an increasing appetite for alternative forms of entertainment, particularly in the fitness industry and adventure sports. These emerging activities are causing an evolution in how brands engage with people in Chile.