Brazil
Liga Forte União sells off 20 per cent of media rights to 2075, targets Libra pact
Liga Forte União (LFU), a group of 25 Brazilian football clubs, has announced the sale of 20 per cent of its broadcast rights for the next 50 years for R$2.6bn (€494m/$525m), in what represents one of the most significant developments in the sport's history in the country.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
CBF wins legal round against ‘exclusive’ betting sponsor Galera.bet
The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Pluto TV adds to Copa Libertadores Femenina’s South American exposure
Pluto TV, the free, ad-supported streaming service owned by media group Paramount Global, will show the Conmebol Libertadores Femenina for the second successive year, after securing rights across Brazil…
Caixa title sponsorship a welcome development for LNB amid CBB fallout
Brazil’s Liga Nacional de Basquete (LNB) has received a timely commercial boost in the form of a new title sponsorship agreement with Brazilian state-owned bank Caixa.
Globo buys rights to Peru v Brazil as piecemeal qualifier sales begin
International rights to South American World Cup qualifiers are once again being sold around the world on a piecemeal basis, as Brazilian broadcaster Globo has agreed a one-off deal with Mediapro to show Brazil's away World Cup qualifier against Peru on September 13.
Bundesliga opts for exposure over exclusivity in Brazil
Germany’s Bundesliga will be shown in Brazil this season by seven different broadcasters and digital platforms, including linear coverage on SporTV, the Globo-owned pay-television network.A
CazéTV deals with Sportfive to show Messi in US Open Cup
Brazilian YouTube channel CazéTV has added US Open Cup coverage featuring Lionel Messi’s Inter Miami to its growing live football portfolio.
OneFootball retains two key streaming contracts
OneFootball will continue to show the Bundesliga in Brazil and leading domestic football content from German pay-TV broadcaster Sky Deutschland after renewing two of its flagship streaming agreements
CazéTV to stream one Bundesliga match per week
CazéTV, the YouTube channel of Brazilian influencer Casimiro, has acquired a package of rights to German football's Bundesliga for the 2023-24 season.
Atlético-MG becomes Brazil’s ‘biggest SAF’, signs with Libra
Atlético-MG has become the latest club in Brazilian football to transition into a limited company (SAF), after the sale of 75 per cent to the newly-formed Galo Holding was approved.
LFF signs three Libra defectors to strengthen grip on Brazilian football
Four Campeonato Brasileiro Série A clubs have signed an agreement with Liga Forte Futebol (LFF), enhancing the group's bid to control commercial operations in football in the country.
Roc Nation Sports enters Brazil with TFM acquisition
The Roc Nation Sports International (RNSI) talent agency has launched a Brazilian division following the acquisition of TFM, a leading football agency
Two Brazilian clubs deny commitment to Liga Forte Futebol project
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian football, has miscalculated the level of support it enjoys among clubs, according to reports in the country
Brazilian Basketball Confederation ends recognition of national league
A storm is brewing in Brazilian basketball after the Brazilian Basketball Confederation (CBB) removed its recognition of the Liga Nacional de Basquete (LNB), the organiser of domestic leagues
Liga Forte Futebol agrees 50-year revenue deal with Serengeti, Life Capital
Liga Forte Futebol (LFF), one of two collectives seeking to plot a new path for Brazilian club football, has announced the completion of a 50-year agreement with US-based investment group Serengeti Asset…
Brazilian Olympic Committee agrees UOL content partnership
The Brazilian Olympic Committee (COB) and UOL, the country's leading news portal, have signed a multi-platform distribution agreement
EXCLUSIVE: Disney, WBD set to renew UCL rights across LatAm
Disney and Warner Bros. Discovery are in line to renew their Uefa Champions League rights deals across Latin America and Brazil, respectively, SportBusiness understands