Brazil

Football
Sponsorship & Marketing

Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Football
Sponsorship & Marketing

Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights. 
Multiple Sports
Sports Betting

A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
Football
Sponsorship & Marketing

Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Football
Sponsorship & Marketing

Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company. 
Football
Governance

Ednaldo Rodrigues, the now-former president of the Brazilian Football Confederation (CBF), has failed in an attempt to appeal his removal after a Rio de Janeiro court last week ruled his election in March 2022 should be annulled.
American Football
Events

The National Football League is to double the number of regular-season fixtures it plays in international markets to eight from 2025, while a new host territory - Brazil - is to debut next year.
Football
Media

Brazilian media group Globo has reclaimed rights to the Copa América after securing exclusivity in the country to next year’s tournament, while brewing giant AB InBev will sponsor the event through its Michelob Ultra brand.
Football
Sponsorship & Marketing

New Balance will take over from Adidas as the kit supplier to Brazilian club São Paulo from January 2024 in a deal that makes the sports brand exclusive to the club in Brazil.
Football
Media

Fast-growing Brazilian streamer CazéTV has made its latest high-profile football acquisition in a deal for exclusive rights to 25 matches at Euro 2024.
Football
Media

Uefa's media rights sales process for its club competitions has closed in Brazil, with incumbents Warner Bros. Discovery and commercial broadcaster SBT joined by fast-growing streaming platform CazéTV for the 2024-27 cycle.
Football
Sponsorship & Marketing

Some of Brazil’s biggest football clubs have registered their "enormous concern" at government proposals to ban betting operator sponsorships in football.
Football
Media

Fluminense's weekend victory in the final of the Copa Libertadores, South America's elite clubs competition, has encouraged Brazilian media group Globo to invest in rights to the forthcoming Fifa Club…
Motorsport
Finance & Law

Formula 1’s revenue for the third quarter of 2023 rose to $887m (€829m), with the figures boosted by increased media rights and sponsorship fees, as well as one extra race compared to the same period in 2022.
Multi-sport
Media

The International Olympic Committee has taken a significant step in embracing digital influencers’ coverage of major events by agreeing a deal with the LiveMode agency to ensure live Paris 2024 coverage i…
Football
Media

Liga Forte União (LFU), a group of 25 Brazilian football clubs, has announced the sale of 20 per cent of its broadcast rights for the next 50 years for R$2.6bn (€494m/$525m), in what represents one of the most significant developments in the sport's history in the country.
Football
Sponsorship & Marketing

Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…