Azerbaijan

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How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.

Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?

The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.

Subscription broadcaster Setanta Sports has secured exclusive rights to Belgium’s Pro League in Ukraine and the Eurasia region in a five-year agreement.

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…

Saran Media, the Istanbul-based media-rights agency, has retained broadcast rights in Turkey and Azerbaijan to tennis’ ATP Tour. The new three-year agreement runs from 2021 to 2023.

The Russian Premier League has announced a broadcast deal spanning 11 countries in Eastern Europe and Central Asia