Azerbaijan

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How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.

Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?

The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.

The Azerbaijan Grand Prix will remain part of the Formula One calendar until at least 2023 after organisers today (Tuesday) sealed a three-year extension to their race deal with the motor-racing championship

Arif Rahimov, promoter for the Baku Formula One Grand Prix in Azerbaijan, has revealed that he has opened talks about a revised contract with organisers of the motor-racing championship as he seeks to secure a return to a June slot on the calendar, lower hosting fees and greater commercial benefits.

Atletico Madrid’s new stadium, the Wanda Metropolitano, will host the 2018-19 Uefa Champions League final while Baku’s Olympic Stadium gained the consolation prize of the Europa League final, as European football’s governing body agreed a Memorandum of Understanding with the Association of European Professional Football Leagues (EPFL).

Arif Rahimov, the promoter of the Azerbaijan Grand Prix, has hit out at criticism of the race by Greg Maffei, the chief executive of Formula One parent company Liberty Media.