How do you successfully market a sports event with no history to fans in both the host market and across an entire continent? Elisha Chauhan asked Baku 2015 European Games Head of Marketing Rob Smyth.
The European Games, a continental multi-sport event comprised of Olympic sports, were first outlined in 2010. Ahead of the inaugural Games in Baku next month, Elisha Chauhan asked their creator Pat Hickey to assess preparations and reveal his vision for future editions.
Arif Rahimov, promoter for the Baku Formula One Grand Prix in Azerbaijan, has revealed that he has opened talks about a revised contract with organisers of the motor-racing championship as he seeks to secure a return to a June slot on the calendar, lower hosting fees and greater commercial benefits.