NHL
NHL returns to Spain with Movistar deal
Telefónica-owned Movistar Plus has signed a multi-year deal for rights to the National Hockey League, with coverage commencing today (Tuesday).
The deal is reported to be for three seasons.
Yandex and Rostelecom launch NHL channel in Russia
Russian internet group Yandex has teamed up with Rostelecom-owned OTT platform Wink to launch a hockey-dedicated channel to broadcast NHL matches
NHL to receive German free-to-air coverage via ProSieben Maxx
ProSieben Maxx, the Germany-based free-to-air commercial channel, has acquired rights to the National Hockey League
Minnesota Wild changes helmet sponsor with Toyota deal
The NHL’s Minnesota Wild has named the regional car dealership Twin Cities Toyota as the team's new helmet entitlement partner.
Filson signs with the NHL’s Kraken as ZippyPaws sponsors LA Kings
US outdoor apparel brand Filson has signed as a sponsor of the NHL’s expansion team Seattle Kraken and the club’s home venue, the Climate Pledge Arena.
Sponsorship market dynamics favour premium sports brands in the pandemic
There is an expectation that sponsorship sales at premium sports properties tend to be more resilient during economic crises. Matthew Glendinning looks at whether big really has proven best during the Covid-19 pandemic.
NHL returns to the ice with new assets and upsurge in sponsorship demand
In spite of many leagues facing setbacks due to the Covid-19 pandemic, the National Hockey League has plenty of reasons to be optimistic. Matthew Glendinning speaks to Kyle McMann, senior vice-president of North American business development at the NHL about recent successes the league has experienced gaining more sponsors.
Nent adds NHL rights to growing Baltic offering
Nordic Entertainment (Nent) Group has agreed a new deal with the National Hockey League for rights across the Baltic region for five seasons, from 2021-22 to 2025-26
Satisfi Labs sponsors LA Galaxy and LA Kings, provides ‘conversational’ fan apps
Artificial intelligence company Satisfi Labs has signed as a sponsor of Major League Soccer club LA Galaxy and the National Hockey League’s LA Kings.
AWS adds NHL to sports sponsorship portfolio backed by new Amazon CEO
Amazon Web Services has signed with the National Hockey League as the league's ‘Official Cloud, Artificial Intelligence, and Machine Learning Infrastructure Provider’.
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Sport1, DAZN continue NHL coverage in Germany, Russia’s Match TV acquires rights
German sports broadcaster Sport1 has renewed its rights to the National Hockey League ahead of the start of the 2020-21 season and will continue to share rights with OTT streaming service DAZN which has…
Puls 4 picks up NHL rights in Austria
Austrian commercial broadcaster Puls 4 has picked up National Hockey League rights for the next four seasons, adding to last year’s acquisition of rights to the Austrian domestic ice hockey league.
Sportsnet agrees regional rights extensions with NHL’s Flames, Oilers
Canadian pay-television broadcaster Sportsnet has agreed ‘multi-year’ regional broadcast rights extensions with the National Hockey League’s Calgary Flames and Edmonton Oilers.
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Nent makes NHL its latest long-term rights renewal in Nordics
Nordic Entertainment (Nent) Group has agreed a new deal with the NHL to renew rights across the Nordic region for a further five seasons, from 2021-22 to 2025-26
Denver arena naming rights, LA Rams and Arsenal included in KSE’s Ball Corporation deal
Aluminium can maker Ball Corporation has signed as a sponsor of major Kroenke Sports & Entertainment (KSE)-owned sports teams and properties in the UK and the US
NHL, NHLPA now target January 1 for season restart
League, union officially slide back from prior target of a month earlier
NHL set to revive Quest For The Stanley Cup docuseries
Fifth iteration of series will go inside quarantined bubbles in Canada