Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
Swedish telecoms operator Telia has followed up its acquisition of Uefa Champions League rights with a five-season extension to its LaLiga broadcast rights agreement
The Saran Media agency has held on to LaLiga broadcast rights in the Czech Republic and Slovakia from 2021-22 to 2025-26 in the latest five-year agreement signed by the Spanish top flight
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Sports and entertainment group Endeavor has secured a $260m loan to help it through the Covid-19 downturn, the Wall Street Journal reports. The loan supplements an existing $2