LaLiga
Features
Four years on, LaLiga’s international focus is paying off in sponsorship
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
LaLiga finalises LG deal as it looks to develop fan experience
Spain's LaLiga has signed up technology firm LG as its latest central sponsor
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Elche renews with main sponsor TM Real Estate Group
Spanish top-flight football club Elche CF has extended its main sponsorship deal with TM Real Estate Group
Sport1 bolsters sports portfolio with DAZN renewal, Infront rights deals
German sports broadcaster Sport1 has boosted its sports rights portfolio by extending a content-sharing agreement with DAZN, giving it access to select rights from the streaming service’s portfolio, w…