LaLiga
Features
Four years on, LaLiga’s international focus is paying off in sponsorship
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
TV4 Media continues rights drive with long-term LaLiga deal
Swedish telecoms operator Telia has followed up its acquisition of Uefa Champions League rights with a five-season extension to its LaLiga broadcast rights agreement
LaLiga retains Saran in Czech Republic and Slovakia in latest five-year deal
The Saran Media agency has held on to LaLiga broadcast rights in the Czech Republic and Slovakia from 2021-22 to 2025-26 in the latest five-year agreement signed by the Spanish top flight
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Round-Up: Endeavor loan, Japan rugby league delayed, Victorian teams resume training, and more
Sports and entertainment group Endeavor has secured a $260m loan to help it through the Covid-19 downturn, the Wall Street Journal reports. The loan supplements an existing $2