LaLiga
Features
Four years on, LaLiga’s international focus is paying off in sponsorship
Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.
Canon Medical extends with Barcelona and Real Madrid to 2025
Japanese medical device company Canon Medical Systems has renewed its medical supplier agreements with LaLiga clubs Barcelona and Real Madrid for five more years until 2025
Osasuna replaces main sponsor Kirolbet with local food brand Verleal
Spanish LaLiga's Club Atlético Osasuna has signed up frozen vegetable brand Verleal for the next two seasons, starting in the club’s centennial season, 2020-21.
Mazda goes the distance with LaLiga in two-year renewal
Japan-based automotive manufacturer Mazda has renewed its sponsorship of Spanish football’s LaLiga for another two years, extending its agreement until the end of the 2022-23 season.
Liberbank becomes Real Madrid’s official bank in six-year deal
Spanish financial institution Liberbank has signed a six-year agreement with LaLiga’s Real Madrid as the club’s official bank from 2020-21 until the end of 2025-26.