Wowow cites ‘soaring’ rights fees as it exits LaLiga renewal talks

Real's Sociedad's Take Kubo in the LaLiga Santander match v UD Almeria at Reale Arena on May 23, 2023. (Photo by Ion Alcoba/Quality Sport Images/Getty Images)

Japanese pay-television broadcaster Wowow has conceded defeat in its bid to retain rights to LaLiga, which is set to bring an end to its 20-year coverage of Spanish football's top flight.

Wowow holds linear rights to LaLiga in Japan for the 2018-19 to 2022-23 cycle, with DAZN holding the streaming rights. Wowow is thought to pay the bulk of the combined rights fee.

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