German Bundesliga
Nent sews up Bundesliga rights to 2029 across nine countries
The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
FC Köln to switch kit suppliers as Infront brokers Hummel deal
German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Schalke secures Gazprom extension despite relegation fears
German football club Schalke 04 has secured a long-term extension with its main sponsor, Gazprom
Bundesliga could offer investors ‘up to 25.1-per-cent stake’ in new global media and esports units
The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.
Bayern Munich extends with Germany’s betting market leader Tipico
German Bundesliga football club FC Bayern Munich has extended its sponsorship agreement with betting operator Tipico for a further four years until 2025
Derbystar retains Bundesliga ball supply deal to 2026
The German Football League (DFL) has renewed its ball supply sponsorship deal with Derbystar, the Germany-based sporting goods manufacturer, until the end of the 2025-26 season
Covid-19 causes 5.4-per-cent drop in Bundesliga clubs’ 2019-20 revenues
A decline in ticket and transfer income brought on by the Covid-19 pandemic has been blamed for causing the total revenues generated by clubs in Germany’s top-flight Bundesliga and second-tier 2.
Schalke’s Umbro deal to end early after ‘expectations not met’
Bundesliga club FC Schalke 04’s kit supply deal with UK-based sportswear firm Umbro has been terminated with one year still to go on the contract.
Werder Bremen adds 188Bet and renews with AB InBev
German Bundesliga club Werder Bremen has signed Asian online gambling brand 188Bet to its sponsorship portfolio
Covid-19 continues to hit Borussia Dortmund’s financials
Borussia Dortmund has recorded a consolidated net loss of €26.3m ($31.8m) for the first half of the 2020-21 financial year, as Covid-19 continues to impact its revenue streams.
Eintracht and Mastercard sign app-based deal, Schalke extends with Hagedorn
Payment services brand Mastercard has signed as the new technology partner of Bundesliga club Eintracht Frankfurt and its digital subsidiary EintrachtTech
Tectake online retailer joins Borussia Dortmund as ‘Premium Partner’
Online house and garden furniture retailer Tectake will become a new sponsor of German Bundesliga club Borussia Dortmund from the second half of the 2020-21 season
eToro expands football portfolio to include Werder Bremen in Infront-brokered deal
German Bundesliga club Werder Bremen has become the latest football club to sign international trading platform eToro as a sponsor
FC Köln renews sleeve sponsorship deal with insurance firm DEVK
German Bundesliga football club 1. FC Köln has announced the extension of its sleeve sponsorship deal with DEVK, the Cologne-based insurance group.
Hertha Berlin fills vacant front-of-shirt sponsor position with Homeday
German Bundesliga club Hertha Berlin has signed national estate agent firm Homeday as its new main sponsor
Uber sponsors Eintracht Frankfurt in Bundesliga first
German Bundesliga football club Eintracht Frankfurt has signed up vehicle hire company Uber in a mid-season sponsorship deal to June 30, 2021
Bayern Munich blames Covid-19 for 81-per-cent decline in profits
Bundesliga champion Bayern Munich has announced a €9.8m ($11.97m) profit for the 2019-20 season, a decrease of more than 81 per cent from the season before.
United Media agrees sprawling four-season Bundesliga deal in multiple markets
Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league