United Media agrees sprawling four-season Bundesliga deal in multiple markets

AUGSBURG, GERMANY - FEBRUARY 15: (BILD ZEITUNG OUT) Tin Jedvaj of FC Augsburg, Philipp Max of FC Augsburg and Florian Niederlechner of FC Augsburg. (Photo by DeFodi Images via Getty Images)

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league.

The deal gives United Media exclusive rights across the Balkans (Bosnia-Herzegovina, Croatia, Montenegro, North Macedonia, Serbia and Slovenia), Bulgaria, Greece and Cyprus.

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