German Bundesliga
Trive signs Bayer Leverkusen shirt sleeve deal
Multi-asset investment platform Trive has signed as the shirt sleeve sponsor of German Bundesliga club Bayer 04 Leverkusen in a two-year deal
Aroundtown retains Union Berlin ties with sleeve sponsorship
Commercial real estate company Aroundtown has maintained its association with Union Berlin by signing on as the German Bundesliga club’s new sleeve sponsor in cup competitions.
Dortmund invests €8.5m in video and AI specialist Staige
German Bundesliga club Borussia Dortmund has announced a €8.5m ($9.1m) investment in video and artificial intelligence company Staige.
Jako comes in as Kappa agrees early exit with Mainz
German Bundesliga football club FSV Mainz 05 has brought an early end to its kit deal with Italian sporting goods manufacturer Kappa and will switch to domestic company Jako
Sky Mexico extends Bundesliga rights deal
Pay-television broadcaster Sky Mexico has agreed a four-season extension to its rights deal for the Bundesliga and 2. Bundesliga, the top two divisions of German club football
Opel heads for sponsorship exit at Borussia Dortmund
German car brand Opel will not renew its sleeve sponsorship of German Bundesliga outfit Borussia Dortmund after this season
Sportec is ‘ready to challenge’ officiating technology providers, says Weber
Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.
DFL innovation chief Heyden: clubs should leverage own sponsorship deals to implement 5G
Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
DFL ‘weighs up’ increase in free-to-air Bundesliga matches
The German Football League (DFL) has formed a working group to weigh up the future of domestic club football which, among other proposals, could lead to an increase in top-tier Bundesliga games shown on…
TST upgrades Mainz sponsorship in Infront-brokered deal
German logistics company TST has expanded its sponsorship of Bundesliga club FSV Mainz 05 from a club partner to the official premium partner position from next season
Match TV cuts Bundesliga feed due to anti-Russian messaging
Match TV ceased broadcast of its second German Bundesliga football match this month at the weekend, due to messages displayed in the stadium concerning Russia’s invasion of Ukraine.
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Union Berlin expands Wefox deal to include front-of-shirt position
German football club Union Berlin has expanded its sponsorship contract with digital insurance company Wefox to include front-of-shirt rights
Sportec Solutions acquires GLT and VAR technology provider Vieww
Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…
Mizuno signs with Bochum as Jako extends at Stuttgart, buys shares
German Bundesliga clubs VfL Bochum and VfB Stuttgart have signed new and extended kit supplier deals with Mizuno and Jako, respectively
Bundesliga launches stickers, trading cards and NFT tender
Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards and non-fungible…
Lewandowski exits Huawei deal after reports on company’s support for Russia
Bayern Munich and Poland national team striker Robert Lewandowski has terminated his endorsement contract with Chinese technology company Huawei days after it was reported to have assisted Russian cyber-security…
Sonepar extends and expands Borussia Mönchengladbach sleeve sponsorship
German Bundesliga club Borussia Mönchengladbach has signed an extension and expansion of its sleeve sponsorship agreement with French electrical wholesaler Sonepar.