German Bundesliga

Football
Events

The German Football League (DFL) has said it will stage an “open-ended discussion process” with clubs over the future make-up of the Bundesliga following a suggestion to introduce a play-off tournament to …
Football
Sponsorship & Marketing

Castore has finalised a long-term kit supply sponsorship with Bayer Leverkusen as the British sporting apparel company enters the German Bundesliga for the first time
Football
Data

Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.
Football
Sponsorship & Marketing

German Bundesliga outfit Bayer Leverkusen has become the latest football club to sign meme cryptocurrency Floki as a sponsor
Multiple Sports
Licensing & Merchandising

Bundesliga International is seeking to strike short-term non-fungible token (NFT) licensing deals as it gets to grip with the ‘bewildering’ pace of development in the digital collectibles market, according to …
Multiple Sports
Technology

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Football
Industry Moves

Pay-television broadcaster Sky Deutschland has hired former Bundesliga International executive Patrick Stüber as its head of sports rights and commercialisation.
Football
Sponsorship & Marketing

German car manufacturer Ford-Werke has extended its sponsorship of German Bundesliga club FC Köln until the end of the 2024-25 season.
Football
Media

Media group Network4, the new Bundesliga rights-holder in Hungary, will this weekend become the first broadcaster in Europe to make use of the German league’s new interactive feed service.
Football
Media

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Football
Sponsorship & Marketing

German Bundesliga club Borussia Dortmund has become the latest high-profile football club to appoint digital inventory management company Horizm to maximise income from their digital assets
Football
Media

Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
Football
Media

Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.
Football
Media

The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.
Football
Sponsorship & Marketing

German Bundesliga club SC Freiburg has signed up amusement park Europa-Park as the naming partner of its new stadium
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Football
Technology

The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
Football
Media

Bundesliga International, the global rights sales arm of the German Bundesliga, is moving closer to re-establishing live coverage in the Middle East and North Africa following the expiry of its deal with…