German 2. Bundesliga

German Football League (DFL) chief executive Donata Hopfen has called on the organisation to be “more ambitious” with its commercial targets and extract more value from its international media rights.

The German Football League (DFL), organising body of the top two divisions of the domestic game, is reported to have engaged financial services group Deutsche Bank to lead the potential sale of a stake…

Pay-television broadcaster Sky Mexico has agreed a four-season extension to its rights deal for the Bundesliga and 2. Bundesliga, the top two divisions of German club football

Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.
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Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
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The German Football League (DFL) has formed a working group to weigh up the future of domestic club football which, among other proposals, could lead to an increase in top-tier Bundesliga games shown on…

German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.

Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)

Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…

Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards and non-fungible…

German 2. Bundesliga football club Schalke 04 has replaced Gazprom with the Vivawest housing company as its front-of shirt sponsor on a temporary basis

German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.

Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.

Bundesliga International is seeking to strike short-term non-fungible token (NFT) licensing deals as it gets to grip with the ‘bewildering’ pace of development in the digital collectibles market, according to …

The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
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