German 2. Bundesliga
Sky Mexico extends Bundesliga rights deal
Pay-television broadcaster Sky Mexico has agreed a four-season extension to its rights deal for the Bundesliga and 2. Bundesliga, the top two divisions of German club football
Sportec is ‘ready to challenge’ officiating technology providers, says Weber
Sportec Solutions managing director Hendrik Weber says the company is "ready to challenge” the leading officiating technology providers following its recent move into the officiating technology sector.
DFL innovation chief Heyden: clubs should leverage own sponsorship deals to implement 5G
Speaking to SportBusiness at the SportsInnovation conference in Düsseldorf, Andreas Heyden, executive vice-president of innovation at the DFL, explains why Bundesliga clubs should deploy 5G technology at their stadiums.
DFL ‘weighs up’ increase in free-to-air Bundesliga matches
The German Football League (DFL) has formed a working group to weigh up the future of domestic club football which, among other proposals, could lead to an increase in top-tier Bundesliga games shown on…
Nürnberger Versicherung extends as FC Nürnberg shirt sponsor
German 2. Bundesliga club FC Nürnberg has secured a three-year extension to its shirt sponsorship with Nürnberger Versicherung, making the insurance group its longest-serving main sponsor.
Supponor’s latest virtual advertising solution approved for Bundesliga clubs
Virtual advertising firm Supponor has secured league-wide approval to supply its software-based virtual advertising solution to the German Football League (DFL)
Sportec Solutions acquires GLT and VAR technology provider Vieww
Sportec Solutions, the joint venture between Deltatre and the German Football League (DFL), has acquired a majority shareholding in Vieww, the Germany-based provider of goal-line technology (GLT) and video…
Bundesliga launches stickers, trading cards and NFT tender
Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards and non-fungible…
Vivawest steps in to support Schalke 04 after Gazprom exit
German 2. Bundesliga football club Schalke 04 has replaced Gazprom with the Vivawest housing company as its front-of shirt sponsor on a temporary basis
Schalke terminates Gazprom deal
German 2
Schalke strips Gazprom branding from shirts, Uefa calls extraordinary meeting
German 2. Bundesliga club FC Schalke 04 has decided to remove the logo of its main sponsor Gazprom from the team’s shirtfronts in response to Russia’s invasion of Ukraine.
Sportradar renews Bundesliga global betting data and streaming rights deal
Betting data services company Sportradar has agreed a five-year extension to its international betting data and streaming rights distribution agreement with Germany’s Bundesliga.
Klein: Bundesliga will strike short-term NFT deals while ‘bewildering’ market matures
Bundesliga International is seeking to strike short-term non-fungible token (NFT) licensing deals as it gets to grip with the ‘bewildering’ pace of development in the digital collectibles market, according to …
DFL innovation chief Heyden: “We have to behave like a global entertainment brand”
The DFL’s EVP of innovation Andreas Heyden explains how the league is investing in content localisation, data and the mobile experience to increase the value of its media rights to broadcasters. Ben Cronin reports.
Sky renews OneFootball PPV distribution for 2. Bundesliga, DFB Pokal
Germany pay-television broadcaster Sky Deutschland and OneFootball have extended an agreement that will allow the football-focused digital platform to continue to offer Sky’s live coverage of the second-tier 2…
Eleven renews Bundesliga rights in Belgium, Luxembourg and Portugal
International sports broadcaster Eleven has renewed its German Bundesliga football rights in Belgium, Luxembourg and Portugal for the four seasons from 2021-22 to 2024-25
Bundesliga could offer investors ‘up to 25.1-per-cent stake’ in new global media and esports units
The German Football League (DFL) has sent a prospectus to investors outlining how it could share up to a 25.1-per-cent stake in a new unit marketing the Bundesliga’s international media and esports rights.