Formula E

Motorsport
Finance & Law

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Football
Industry Moves

The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
Motorsport
Sponsorship & Marketing

Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
Motorsport
Sponsorship & Marketing

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Multiple Sports
Media

Dutch telco Ziggo has acquired broadcast rights to French football’s Ligue 1 and extended rights to various other sports properties in a response to the market entry by the media company Nordic Entertainment (…
Motorsport
Events

South Korean capital Seoul is to make its debut in the final round of next year’s Formula E calendar.
Motorsport
Events

Next year's Formula E calendar could see the addition of four new races as it looks to deliver a bumper schedule following two seasons of Covid-19 disruption
Motorsport
Media

Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent
Motorsport
Events

London and New York have been confirmed as hosts of Formula E races this year, while hoped-for races in Asia, Marrakech and Santiago have been pushed to next year
Motorsport
Media

Indonesian state-owned broadcaster TVRI has signed a deal with electric motor racing series Formula E to show the remaining races of the 2020-21 World Championship
Football
Sponsorship & Marketing

SportBusiness looks at the innovative sponsorship deal between the eToro investment platform and DS Techeetah under which the brand provided the Formula E team with $1m (€843,000) to invest via its own platform
Motorsport
Media

UK free-to-air network ITV has become the latest broadcaster to agree a rights deal for Extreme E, the new electric off-road racing series
Motorsport
Sponsorship & Marketing

Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro
Motorsport
Sponsorship & Marketing

This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.
Motorsport
Media

Brazilian media group Globo has acquired pay-television rights to electric motor racing’s Formula E, boosting the rights-holder’s exposure in the South American country following a free-to-air deal wit…
Motorsport
Media

Discovery, the international broadcaster that owns Eurosport, has secured a new rights deal with Extreme E, the electric motor racing series, spanning over 50 European countries and including full exclusivity…
Motorsport
Media

Austrian public-service broadcaster ORF has renewed its Formula E rights for a further three seasons, through to 2022-23
Motorsport
Finance & Law

MSP Sports Capital will invest $246m (€202.7m) into McLaren Racing for an initial 15-per-cent stake, rising to a maximum 33 per cent by the end of 2022, valuing the UK-based motor-racing team at $740.5m.