Davis Cup
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
Infront Bettor moves into tennis with ITF rights swoop
Infront Bettor is to succeed rival Sportradar as the distributor of global data and betting streaming rights to International Tennis Federation properties after delivering a successful bid in a request…
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
LTA agrees Lexus naming rights sponsorship
The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus
Tennium secures Davis Cup Finals contract
The Tennium agency has bolstered its tennis tournament portfolio after it was appointed as the delivery partner for this year’s Davis Cup Finals events in Spain.
Manchester to take on Davis Cup Finals hosting rights
AO Arena in Manchester will host Great Britain’s Davis Cup Finals group stage event this year, the Lawn Tennis Association (LTA) has announced.
Valencia agrees ITF deal to extend Davis Cup commitment
The City of Valencia has extended its hosting rights deal for the Davis Cup with the International Tennis Federation (ITF)
Sony nets Davis Cup rights in Indian subcontinent for next two years
Indian pay-television broadcaster Sony Pictures Networks has renewed its rights to the Davis Cup for two years, 2023 and 2024
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
ATP to help direct future of Davis Cup through strategic alliance
The Association of Tennis Professionals (ATP) has established formal ties with the Davis Cup for the first time in the history of the men’s national team event by striking a strategic alliance with the I…
Saran nets Davis Cup rights in Turkey to 2024
The Saran Media Group agency has secured exclusive pay-television rights for the Davis Cup in Turkey from Kosmos Global Tennis for three years, from 2022-24
L’Équipe picks up Davis Cup rights
French media group L’Équipe has acquired rights to the Finals of this year’s Davis Cup tennis tournament.
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
ITF generated $67m in 2021 as Covid effect lingers
The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Quadcode signs up as global partner of Davis Cup Finals
Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…
Rai nets rights to Bologna’s Davis Cup matches
Italian public-service broadcaster Rai has acquired non-exclusive rights to the Davis Cup group-stage matches to be held in Bologna from September 13 to 18
Davis Cup rights among slew of Sky Italia rights acquisitions
Pay-television broadcaster Sky Italia has acquired rights to a string of sports properties, headed by tennis’ Davis Cup in a deal running from 2022 to 2024.