Belgian Pro League

Football
Sponsorship & Marketing

Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.
Football
Media

Belgian telecoms operators Proximus and Telenet are looking at the initiation of arbitration proceedings against the Pro League, the country’s professional football league, over the repayment of a slice o…
Football
Media

Proximus has joined fellow Belgian telecoms operator Telenet in calling for a repayment of a tranche of its broadcast rights fee if the country’s Pro League season is not completed.
Football
Media

Telenet, the Belgian telecoms operator, has asked for a refund on its advance broadcast rights payment for the country’s Pro League or the provision of broadcast rights next season to the value of the o…
Football
Esports

The Belgian Pro League and Belgian pay-television and telecommunications company Proximus are organising a Fifa 20 esports competition to make up for the lack of live league matches during the Covid-19…
Football
Media

Subscription broadcaster Eleven Sports has been able to complete its exclusive swoop for broadcast rights to Belgian football’s Pro League after top-tier club Antwerp signed up to the proposed five-year a…
Football
Media

Belgian football’s Pro League and subscription broadcaster Eleven Sports are discussing a 23-club media-rights agreement from 2020-21 onwards in the event that top-tier club Antwerp elects to remain e…
Football
Media

Top-tier Belgian football club KAA Gent has signed up to the collective broadcast rights agreement with subscription broadcaster Eleven Sports from 2020-21 onwards after talks with the country’s Pro L…
Football
Media

The general assembly of Belgium’s Pro League today decided to award domestic media rights to subscription broadcaster Eleven Sports from 2020-21 onwards, but resistance from two members has prevented t…
Football
Media

The domestic broadcast rights to Belgium’s Pro League from the 2020-21 season onwards have still to be awarded after clubs failed to agree on a revenue distribution model at Friday’s general assembly mee…
Football

Belgium’s Pro League has opted against awarding any domestic rights following the submission of bids by rival broadcasters and media groups, and is weighing up the possibility of launching a new invitation t…
Football
Media

The 24 clubs from Belgian soccer’s top two divisions are meeting today to potentially award domestic broadcast rights from 2020-21 onwards amid strong interest from Mediapro, the agency and production g…
Football
Media

Belgium’s Pro League has initiated the start of its domestic broadcast rights sales process and will invite bids for four- or five-year contract terms.
Football
Events

The ever-growing influence of Europe’s top-five leagues is squeezing the life out of professional football in Europe’s lowlands. Callum McCarthy examines the commercial pros and cons of a merger between the Dutch Eredivisie and the Belgian Pro League.
Football
Events

The concept of creating a league comprising the top football clubs from Belgium and the Netherlands has moved forward after the Dutch Football Association (KNVB) stated that initial studies into a ‘BeNeLiga’ hav…
Football
Media

The Spring Media agency has described Belgium’s Pro League as “one of the fastest growing football leagues on the planet” after helping to facilitate deals with broadcasters in Italy, Germany, Russia, Ukrai…
Football
Finance & Law

The football associations of the Netherlands and Belgium are in talks to merge their top football divisions, creating a cross-border superleague, according to report in British daily the i newspaper