Inside Track

As long-standing fans and more recent converts await the final instalment of this compelling 2019 Rugby World Cup, Charlie McEwen, CSM’s chief executive of Rugby, considers what the legacy of this defining tournament might be.

R. Sasikumar, former athlete, entrepreneur, angel investor, motivational speaker and business mentor, explains how we now live in a world of opportunity, where companies can spend their sponsorship budgets in more efficient and niche ways.

Neil Gane, general manager of Asia Video Industry Association’s Coalition Against Piracy, discusses content theft and the urgent need for industries and governments to work together to combat it.

As MLB's Washington Nationals reach their first-ever World Series, SportBusiness' US editor Eric Fisher discusses the significance of Nationals Park and how it has helped catalyze success in both the team and the local community.

Terrence Burns, executive vice-president, global sports at Engine Shop takes a look at 'athlete activism', and how social media is playing a pivotal role in giving sportsmen and women a louder voice than ever before.

Ivan Codina, managing director, SEA at LaLiga, discusses the future of women’s football and the success it can look forward to.

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at the international impact of the NBA and why the league is experiencing such a huge growth globally.
Other

We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.

Harry Hawkins, content lead at data-driven sports marketing agency Two Circles, explains why media fragmentation is giving sports rights-holders the biggest opportunity ever to ignite fandom.

As gnarled veterans of the rights trade join fresh-faced digital start-ups in the Principality next week, a cautious media-rights industry continues to question just what the future looks like.

Florent Coulon, vice-president, sales, at Legends International, examines the possibilities of where 5G technology can take us in the way we experience sport.

Sarah Dawson, managing director at CSM Sport & Entertainment, considers how brands tread the intricate tightrope between consumer demand and company desire for purpose and business need for profit.

Choong Kay Lee, vice-president and chief of sports business at Malaysian broadcaster Astro, calls on his government to help battle piracy in an article which resonates worldwide.

Japanese rugby is at an all-time high, but with the Tokyo-based Super Rugby team set to be axed in 2020 Kevin Roberts asks how traction can be maintained so that Rugby World Cup 2019 is remembered as the starting point and not a high water mark for the sport in one of the world’s major markets.

In the light of the NBA’s current troubles , Dr Lingling Liu argues that it is naïve to expect sporting organisations to be able to make inroads into the Chinese market without respecting local cultural and political sensitivities.
Sports Betting

Nic Couchman, Head of Sport at law firm Charles Russell Speechlys, examines the increasingly important role of data in the global sports economy and asks who owns it?

Chris Russo, a managing director at Houlihan Lokey’s Technology, Media & Telecom (TMT) Group, briefs on what to expect from next week’s key event.

Scott Rosner, Professor of Professional Practice; Academic Director, M.S. in Sports Management Program, School of Professional Studies, Columbia University.