Ivan Codina | Athletes: influencing action
Athletes have more power than ever to change the world, writes Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga.
Ivan Codina | Youth endorsement is the start to a timeless brand story
Ivan Codina, managing director, SEA, Japan, Korea and Australia at LaLiga, discusses the unheralded success of youth in sports, the impact of brands on these youth athletes' journeys, and what brands looking to start their association with sports should look out for.
Ivan Codina | Women’s football is a force to be reckoned with
Ivan Codina, managing director, SEA at LaLiga, discusses the future of women’s football and the success it can look forward to.