Inside Track

Football writer and broadcaster Flo Lloyd-Hughes challenges the narrative around women's sport's boom and its bid to be commercially sustainable.

Dominic Lytwyn, senior business director at Mailman, takes a retrospective look at a year in which sports events returned to China after years spent dormant due to the pandemic.

Lucy Basden-Smith, managing partner at Havas Play UK, explores what women's rugby union needs to take a much-needed step forward.

Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.

Dean Drury, head of product and innovation (digital and data) at CSM, on why the decline of third-party cookies won't be the death of data collection.

Denis Green, head of communications at Mailman Group, charts MMA's long road to success in China and the sport's next steps for growth.

Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.

Jamie Watts, media research manager at Publicis Sport & Entertainment, looks at worrying viewing figures for the Six Nations and examines how the rugby championship is trying to address a decline in younger audiences.

Simon Cummins and Julie McKeen from executive search and recruitment firm Odgers Berndtson discuss one of the most in-demand senior leadership roles in sport

With Netflix’s hotly anticipated ‘Full Swing’ documentary out this week, Nicholas Palmer, a business manager at Right Formula, argues that 2023 marks a watershed year for the sport.

Tammy Parlour, CEO of the Women's Sport Trust, reflects on the findings of the trust's latest report into the visibility of women's sport and believes there are plenty of reasons to be positive about the sector

Denis Green, head of communications at Mailman (an Endeavor company) says demand for live sport in China has never been higher and looks forward to events surging back in the second half of 2023.

Tom Wild, strategy director for Publicis Sport & Entertainment, argues that Formula 1 risks alienating its core fans if it carries through with a threat to withdraw historic races and replace them with more lucrative hosting agreements

Matt Vandrau, group CEO of CSM Sport & Entertainment, reflects on some of the pertinent lessons from 2022 and makes six predictions about 2023

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the notion of Major League Baseball placing an expansion team in the Mexican capital

The British heavyweight is on the comeback trail and Matthew Mower of Publicis Sport & Entertainment believes brands should consider him a risk worth taking

After an epic World Cup final ended in a triumph on home soil for the Black Ferns, Victoria Monk, communications director, CSM Sport & Entertainment, explores why women’s rugby is ready for a period of sustained growth

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich explores the bevy of important new acronyms entering the sports industry