US judge blocks NCAA from enforcing NIL rules
A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…
Cricket Canada gains Coca-Cola sponsorship
Cricket Canada has announced an agreement with Coca-Cola Canada to make the beverage company the official beverage sponsor of the federation, with BodyArmor becoming its official sports drink
NJ Devils selects RWJBarnabas Health as home jersey sponsor
The National Hockey League's New Jersey Devils has announced a multi-year, long-term extension with RWJBarnabas Health that also makes the local health care system the team's home jersey sponsor
Dexcom named San Diego Wave sleeve sponsor
San Diego Wave of the National Women's Soccer League has tapped glucose monitoring technology company Dexcom as the club's jersey sleeve sponsor
MLS appoints Sportec Solutions to long-term VAR contract
Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
LA28 awards ticketing rights to AXS, CTS Eventim
American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games
Legends announces record Super Bowl merchandise sales
Legends has announced record merchandise sales for the Super Bowl LVlll in Las Vegas earlier this month with an increase of 18 per cent over last year's Super Bowl
ESPN, Athletes Unlimited in multi-year deal for all four sports
Player-focused professional women's sports league Athletes Unlimited (AU) has signed a new multi-year deal with ESPN covering all four of its sports, including, for the first time, basketball
Fubo files antitrust complaint over ESPN-Fox-WBD streaming JV
Fubo is suing Disney, Fox and Warner Bros. Discovery over their recently announced joint venture sports streaming platform, calling the move an "extreme suppression of competition in the US sports-focused streaming market", according to a copy of the lawsuit.
KC Royals announces QuikTrip as jersey sponsor
Major League Baseball's Kansas City Royals has announced QuikTrip as the team's jersey patch sponsorship in a multi-year deal