Castore continues cricket drive with CSA deal
UK-based sportswear brand Castore has made its latest move in cricket by signing as the new kit supplier to Cricket South Africa
West Ham continues sponsorship growth with Yield App addition
English Premier League football club West Ham United has signed financial technology company Yield App as its latest sponsor
Euroleague Basketball adds two more years to Domino’s deal
Euroleague Basketball has renewed its sponsorship contract with global pizza delivery chain Domino’s.
The brand continues as a sponsor of both the EuroLeague and EuroCup competitions.
Conmebol, FC Diez Media launch standalone packages for women’s Copa Libertadores
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have launched standalone sponsorship packages for the women’s Copa Libertadores for the first time.
Spurs bolster commercial team with addition of F1’s Symon
English Premier League club Tottenham Hotspur has appointed Will Symon as its new head of partnership development
Paris 2024 sponsor Orange backs public marathon
Global telecoms company Orange has become a sponsor of the Marathon pour Tous, an event which will give people the possibility to get involved in the Paris Olympics as part of an event open to the public,…
Watford adds Alchemy Markets as latest sponsor
English Premier League club Watford has signed up online trading broker Alchemy Markets as a sponsor
Edinburgh Rugby sells new stadium naming rights to Dam Health
Edinburgh Rugby has signed up healthcare company Dam Health as the naming rights sponsor to its new stadium.
Sportfive brokers Fnatic front-of-shirt deal with Asos
Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Southampton fill training kit sponsor position with learncrypto.com
English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor