West Ham agrees extension with Soccer Supplement
English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement
Liverpool focuses on sustainability and hygiene with SC Johnson deal
English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor
Basketball’s Balkan League renews with title sponsor Delasport
The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport.Â
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo
LaLiga continues blockchain drive with Socios.com
Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.Â
The company becomes LaLiga’s Global Fan Engagement Partner. The foc
NFT first for rugby league as RLWC2021 signs with NuArca
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
ECB signs Castore to replace New Balance as kit supplier in 10-year deal
The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team
Royal Caribbean becomes Wolves’ training kit sponsor, Newcastle signs AstroPay
English Premier League football club Wolverhampton Wanderers has signed up global cruise line Royal Caribbean as a sponsor
Lega Serie A centralises video game rights of 14 clubs with EA Sports deal
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Radici nets Atalanta sleeve sponsorship in cup competitions, Roma delivers Uber Eats
Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…