Matthew Williams

English Premier League club West Ham United has signed an extension to its supplier deal with football nutrition brand Soccer Supplement

English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor

The Balkan International Basketball League (BIBL) has signed an extension with its title sponsor, sports betting and igaming software provider Delasport. 

The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo

Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.  The company becomes LaLiga’s Global Fan Engagement Partner. The foc

The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca

The England and Wales Cricket Board (ECB) has signed lifestyle and sportswear brand Castore as the next official kit supplier to the England cricket team

English Premier League football club Wolverhampton Wanderers has signed up global cruise line Royal Caribbean as a sponsor

Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.

Serie A club Atalanta has expanded its sponsorship contract with chemical and plastics company Radici Group, while fellow Italian clubs Roma and Spezia Calcio have signed up food delivery service Uber…