ASO signs Santini to replace Le Coq Sportif as yellow jersey supplier
The Amaury Sport Organisation has expanded its association with Italian sportswear company Santini to include the supply of the yellow jersey for the Tour de France
Solary esports team adds Lutti in latest Sportfive-brokered deal
French esports team Solary has signed confectionery brand Lutti as a sponsor in a deal brokered by the Sportfive agency
Racing 92 signs latest extension with main sponsor Natixis
French rugby union club Racing 92 has signed an extension with its headline sponsor, corporate investment bank Natixis
Infront brokers Stade Toulousain renewal with Chausson Matériaux
French rugby union club Stade Toulousain has signed an extension to its sponsorship contract with building materials provider Chausson Matériaux.
Super League extends Betfred title deal ahead of 2021 Grand Final
Rugby's Super League has signed an extension with its title sponsor, gambling firm Betfred
Lyon extends association with EA Sports in Sportfive-brokered deal
French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
Bundesliga moves into NFT market as it signs deal with Sorare
Bundesliga International, the German Football League’s commercial arm, has signed fantasy football gaming platform Sorare as a sponsor of the top two tiers of football in the country.
Formula E extends with Bosch through season 10
Electric motor racing series Formula E has signed a renewal to its sponsorship contract with engineering and technology company Bosch
Right Formula’s Fenwick details strategy behind new advisory board
Sports and entertainment marketing consultancy Right Formula has formed a new advisory board to help guide the company’s growth and development.
Clarity Sports signs with Ospreys in latest rugby union move
Welsh Rugby Union club Ospreys has become the latest sports team to sign a contract with sports travel specialists Clarity Sports