Cricket West Indies signs Apex Global as Sandals exits
Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
Real Betis sign long-term deal with Vrauu, Espanyol and Valladolid secure extensions
Spanish LaLiga club Real Betis has signed up energy drink brand Vrauu to its sponsorship portfolio
ICC signs Dettol to provide sanitation support for T20 World Cup
The International Cricket Council (ICC) has signed up cleaning products manufacturer Dettol as a sponsor of the 2021 men’s Twenty20 World Cup.
Valentino and Wiegmann sign first client for new sponsorship consultancy BallGame
Raffaella Valentino, the former head of sponsorship sales at the Team Marketing agency, and Marcel Wiegmann, former senior partnership development manager at Liverpool FC, have teamed up to co-found BallGame…
Raducanu signs with Dior in latest high-profile endorsement deal
US Open tennis champion Emma Raducanu has joined luxury fashion house Dior as an ambassador
Expo 2020 Dubai builds on football presence with Arsenal deal
Arsenal has become the latest high-profile football club to sign a sponsorship agreement with Expo 2020 Dubai
Real Madrid agrees global sponsorship deal with US healthcare brand Abbott
Spanish football club Real Madrid has signed a global sponsorship agreement with American healthcare giant Abbott
Paris 2024 agrees sponsorship deal with athlete caterer Sodexo
The organising committee for the Paris 2024 Olympic and Paralympic Games has agreed a sponsorship deal with catering company Sodexo, building on a pre-existing catering contract with the company
Birmingham 2022 selects Hewlett Packard Enterprise for network services
The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere