Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Lagardère adds Crédit Agricole as Lyon’s women’s team sponsor
French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.
Beer category kicks off sponsorship sales for 2021-24 Uefa men’s club competitions
European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.
The Hundred adds New Era as Official Headwear Supplier
The England and Wales Cricket Board (ECB) has signed up US-based sports headwear and apparel brand New Era as the Official Headwear Supplier to The Hundred
City Football Group agrees Global Partnership with EA Sports
Video gaming brand EA Sports has signed a global partnership with multi-club owner City Football Group to become the Official Gaming Partner of Manchester City, New York City and Melbourne City
Arsenal signs Science in Sport in Official Supplier Agreement
Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.
Formula One Team Renault signs up Verizon Media as official sponsor
Renault Sport Racing has added Verizon Media as a sponsor to its Formula One team
Jets extend 888casino contract, 49ers enter new deal with Fii
The New York Jets NFL franchise has extended its partnership with online gaming company 888casino.
The agreement will see the venture run into a second season after an initial deal was agreed in 2018
New Australian Hockey League adds Kellogg’s Sultana Bran as title partner
Australia’s new Hockey One League has signed Kellogg’s Sultana Bran as its official title partner ahead of its inaugural season.
Esports first for Louis Vuitton with League of Legends partnership
Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform