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Lagardère adds Crédit Agricole as Lyon’s women’s team sponsor

Olympique Lyonnais during UEFA Women's Champions League Final match between Olympique Lyonnais and FC Barcelona on May 18, 2019 (Photo by Laszlo Szirtesi/Getty Images)

French football’s Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.

The three-year deal, brokered by the Lagardère Sports France agency, follows on from the recent club agreements with Herbalife Nutrition France, Deliveroo and Teddy Smith.

Lagardère Sports France, an arm of the Lagardère Sports agency, is the French side’s exclusive marketing agency.

The new agreement with Crédit Agricole builds on the momentum of the recent Women’s World Cup, the semi-finals and final of which were played in Lyon. The club also won the 2018-19 Women’s Champions League and are the most successful club in the history of French Women’s football.