Ineos Hygienics adds Great Britain and England Hockey to elite sports portfolio
Ineos Hygienics has signed with Great Britain and England Hockey as the 'Official Hygiene Partner' to the men and women’s teams.
ESL Gaming renewal positions esports among Monster Energy’s top-dollar sponsorships
Monster Energy’s deal with esports events organiser ESL Gaming last month immediately becomes one of the biggest in the energy drink brand’s sponsorship portfolio.
Saltire Energy to end eight-year stint as Aberdeen shirt sponsor
Oilfield equipment specialists Saltire Energy will not renew its long-standing main shirt sponsorship of Scottish Premiership club Aberdeen when it expires at the end of this season
Barça approves Spotify deal, reveals full set of assets
FC Barcelona has revealed details of its main partner and stadium naming rights agreement with audio platform Spotify in the wake of the deal’s approval by an extraordinary assembly of delegate members.
Evolve IP signs New York Rangers sponsorship
Work anywhere solutions company Evolve IP has become an Official Partner of the NHL’s New York Rangers in a multi-year sponsorship.
Success of first deal drives five-year Infosys renewal for Roland Garros
Infosys extended its French Open sponsorship for five more years – at a nearly 15 per cent fee increase – based on the success of its initial three-year contract. Matthew Glendinning reports.
ESA: European sponsorship bounces back in 2021, remains below pre-pandemic levels
The European sponsorship market bounced back in 2021 but is still valued below pre-pandemic levels, according to new research
Octagon agency facilitates WTA-Modern Health sponsorship
Workplace mental health platform Modern Health has joined the Women’s Tennis Association’s sponsorship portfolio as the organisation’s official mental health partner.
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BMW Group sponsors Munich-based European Championships
The BMW Group has signed as the official premium partner of the multi-sport European Championships, which runs this year from August 11-21 in Munich, Germany
Cleveland-Cliffs to replace Goodyear as Cavaliers jersey sponsor
US flat-rolled steel producer Cleveland-Cliffs has upgraded its existing multi-year marketing agreement with the NBA’s Cleveland Cavaliers to a jersey patch sponsorship, starting from next season.