FBC Mortgage acquires on-field rights at University of Central Florida facility
US Mortgage lender FBC Mortgage has become the field sponsor at the ‘Bounce House’, the home of the University of Central Florida’s (UCF) NCAA American football team, the UCF Knights.
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Mondelēz-owned Stimorol brand to sponsor Blast Premier esports event
Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Peroni returns as beer sponsor of Italian Football Federation
Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar
Hollywoodbets enters UK football with Brentford back-of-shirt deal
English Championship football club Brentford FC has signed a two-year back-of-shirt branding deal with South African betting operator Hollywoodbets
Rakuten opts for fifth year as Barcelona’s main sponsor at adjusted fee
Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.
Mondelēz expands European football portfolio with LFP and Celtic deals
Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Mining company Bravus highlights name change on North Queensland Cowboys shirt sleeve
Australian mining operation Adani will promote its change of name to Bravus Mining & Resources through a shirt sleeve sponsorship of the North Queensland Cowboys National Rugby League club
Castle Lager named 2021 Lions Tour title sponsor in CSM-brokered deal
South African beer brand Castle Lager has become the official title sponsor of the British & Irish Lions Tour of South Africa in 2021
Union Life pays R$4.2m rights fee to brand Flamengo shorts
Brazilian football club Flamengo, champions of the 2019 Campeonato Brasileiro Série A, has signed health insurance company Union Life as its back-of-shorts sponsor.