Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.
Racing 92 agrees inCORPUS health and performance sponsorship
Swiss health start-up Be.care has unveiled a two-year performance and health sponsorship with the French rugby club Racing 92.
As the central part of the deal, Racing 92 will use Be
LaLiga clubs told to exit betting operator sponsorships by end of 2020-21
The Spanish government’s Minister of Consumption, Alberto Garzón, has sent a letter to the presidents of 25 LaLiga football clubs calling for an end to gambling sponsorships after the completion of th…
Infront brokers Maurice Lacroix sponsorship of Berlin Marathon
Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.
Technology company InnJoo brands shorts of Real Betis sports teams
Technology products company InnJoo will brand the shorts of three teams owned by Spanish LaLiga club Real Betis, including Real Betis Féminas, which plays in Spain’s top-flight women’s league.
PepsiCo to ‘reach new, incremental audiences’ as value placed on Uefa women’s deal
The value of PepsiCo’s recently-announced sponsorship of Uefa women's football at all levels, from 2020-21 through to the summer of 2025, has been placed at around €2.5m
Ampol brand returns to Australian market with State of Origin naming deal
Australian petrol station brand Ampol has signed as the naming rights sponsor of the National Rugby League State of Origin series until 2023, including the Women’s State of Origin from 2021.
Clarity adds Scarlets to rugby union travel portfolio
Welsh rugby club Scarlets has signed a three-year ‘official travel partner’ deal with Clarity Sports, and its consumer travel provider, Sportsbreaks.com.
Sportfive brokers Falken renewals with Atlético Madrid, Borussia Mönchengladbach
The European operation of Japanese tyre brand Falken has extended sponsorships with Spanish LaLiga club Atlético Madrid and German Bundesliga club Borussia Mönchengladbach for another year until the e…
Unilever-owned Sure add Wolves to Premier League portfolio
Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers