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Mondelēz-owned Stimorol brand to sponsor Blast Premier esports event

The Blast Pro Series esports tournament at Royal Arena in Copenhagen, Denmark in 2018. (Photo by Lars Ronbog / FrontZoneSport via Getty Images)

Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.

The Blast Premier Fall Final will take place remotely due to Covid-19 restrictions, however Blast and Stimorol will create campaigns and activations to engage and reward fans of the global Counter-Strike: Global Offensive event, particularly in Denmark, where the Blast organisation is based.

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