Mondelēz International-owned chewing gum brand Stimorol will sponsor the Blast Premier esports tournament’s Fall Final competition in December.
Premier League launches esports competition in China with Tencent, EA Sports
The English Premier League has launched an esports competition in China, strengthening its ties with Chinese streaming platform and internet giant Tencent
IESF secures Immun Active as sponsor, Etihad Airways enters esports
The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor.
The brand becomes the official beverage partner of the IESF across a long-term agreement
Blast Premier agrees flurry of media-rights deals for 2021
Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season
Douyu secures Blast Premier streaming rights in China
Chinese streaming platform Douyu has acquired broadcast rights to esports’ Blast Premier 2020 Counter Strike tournament.