ATP Tour agrees Gold Partner deal with sustainable hydration brand Waterdrop
The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Aim Sport corrects its ‘inaccurate statements’ about Supponor patent dispute
Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
EA Sports ‘closing in’ on £488m Premier League renewal
The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Coventry Building Society added as Arnold Clark Cup sponsor
Coventry Building Society has agreed a deal to sponsor the Arnold Clark Cup, the annual women’s football tournament featuring England’s ‘Lionesses’.
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UK High Court rules Supponor infringed AIM Sport’s virtual advertising patents
The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Six Sport agency agrees partnership with sports metaverse company LootMogul
UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming b…
EXCLUSIVE: Qatar Airways to replace Emirates as Formula 1’s airline sponsor
Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
FIM World Supercross Championship appoints TGI Sport to support sponsor search
The FIM World Supercross Championship (WSX) has appointed sports rights and marketing agency TGI Sport to support its search for international sponsors
Chubb renews Tennis Australia sponsorship deal
Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…