Paramount+ becomes Formula 1 Official Partner
Video-on-demand subscription service Paramount+ has agreed a multi-year deal to become an Official Partner of Formula 1
ISG generated gross profit of £18.5m in 2022 but warns of betting legislation concerns
The Interregional Sports Group (ISG) generated a gross profit of £18.
McLaren expands OKX sponsorship deal
McLaren Racing has expanded its sponsorship deal with cryptocurrency exchange OKX, with the brand securing an increased presence on its Formula 1 MCL60 team car
Brembo secures graphics branding in expanded MotoGP deal
MotoGP has expanded its relationship with Italian braking system supplier Brembo to include branding on the worldwide broadcast coverage of the motorcycle racing series
McLaren F1 lands latest US sponsor with Workday deal
McLaren Racing has announced its latest sponsorship agreement with a US-based firm, striking a deal with financial management company Workday
EXCLUSIVE: Amazon close to taking final Uefa Women’s Football Partner position
Amazon is on the verge of announcing a deal to take the final sponsorship position in Uefa’s Women’s Football Partner programme, SportBusiness can exclusively reveal.
EXCLUSIVE: Formula 1 poised to announce Heineken sponsorship renewal
Formula 1 is poised to announce a multi-year renewal of its Global Partner agreement with Heineken
ArcelorMittal becomes Official Partner of Paris 2024
Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
EXCLUSIVE: F1 renegotiates ISG betting deal and agrees Supponor virtual advertising tie-up
Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Webinar | How women’s sport can embrace the chance to be radical
One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh