Ben Cronin
Business

On the eve of the Singapore Grand Prix, the Sports Matters Asia conference in the city state provided a forum to discuss the opportunities for sport in Asia. Ben Cronin reports on the major talking points.

American Football
Media

The NFL's OTT platform, which allows fans to watch every single game live or on-demand, has been relaunched following a partnership between the league, Bruin Sports Capital and WPP. Ben Cronin finds out more about the overhauled service.

Cricket
Events

Edgbaston became the first English county cricket ground to host a day/night Test match last week when England played the West Indies. Ben Cronin spoke to Warwickshire County Cricket Club's chief executive Neil Snowball to find out if the new format had been of commercial benefit to the county.

Multi-sport
Media

In the first of a series of articles looking at the impact of Los Angeles’ decision to accept the 2028 edition of the Olympic Games, Ben Cronin asks which cities are the winners and losers in the deal and how the dual award will affect major event hosting.
Sponsorship & Marketing

Sport is resting on its laurels if it thinks that brands will simply continue to sign up for expensive rights deals argues Misha Sher, VP Entertainment and Sports at MediaCom Worldwide. He asks whether the industry's existing business model is good enough for the digital age.
Business

Nearly a year on from the Rio Olympics and the height of the Russian doping scandal, Ben Cronin speaks to the Wada chief about the challenges sport faces in winning back public trust.

Baseball
Business

What defines the strongest team identities in sport and is there a science to creating a compelling brand? In the second of a three-part series, Ben Cronin takes a look at the Chicago Cubs North American Major League Baseball franchise.
Football
Media

Ben Cronin, global lead of network client solutions, Publicis Media Sport & Entertainment, looks at the commercial implications of the EFL's new streaming service
Business

Ben Cronin speaks to the IAAF chief about doping, format changes and governance at the Leaders Sport Business Summit in New York.

Golf
Business

Ben Cronin explores how rule changes and format experimentation implemented by golf’s administrators are aiming to make the sport more accessible to the public.