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“Our share of voice during the Women’s World Cup was extraordinary,” Adrian Farina, head of marketing, Visa, Europe
Visa’s head of marketing for Europe, Adrian Farina, has credited Uefa’s decision to unbundle the sponsorship rights for its men’s and women’s tournaments, saying that it provided the ‘trigger’ for the bra…
The Leader: Sir Philip Craven
Sir Philip Craven MBE, IPC (International Paralympic Committee) President, writes exclusively for SportBusiness International.
Comcast launches sports tech accelerator with three US sports bodies
US media company Comcast NBCUniversal has launched SportsTech, a new global accelerator programme for sports technology start-ups
Endeavor acquires majority stake in On Location Experiences, NFL grows shareholding
Endeavor has acquired a majority stake in premium hospitality company On Location Experiences in a deal worth $660m (€589.8m).
Endeavor invests in digital media firm Whalerock, Braun to oversee representation
Endeavor, the US-based sports and entertainment group, whose assets include the IMG agency and UFC, has invested in Whalerock Industries in a deal that involves Lloyd Braun, the digital media company’s c…
Under Armour founder Plank steps down as CEO
Under Armour has today (Tuesday) announced that founder Kevin Plank will step down as chief executive, with Patrik Frisk continuing his ascent within the US sportswear and equipment company by being named…
Teams in prime US travel destinations mine tourists for ticket sales boosts
Rick Snider looks at how pro teams in key US markets are engaging tourists in order to boost attendance numbers.
Ex-adidas marketing chief McCammon wants to make Excel Esports a ‘truly British’ product
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
‘Our ambition is to have the two best teams in the world’ – why OL Groupe has taken over Reign FC
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.