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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Olympic Sponsorship: ROI
Lloyds TSB’s Gordon Lott reveals both the tangible and intangible benefits of its London 2012 sponsorship.
Opinion | European sports industry has ‘an antipathy’ to tech start-ups
Technology may be shaping the future of sport but SnapRapid CEO Russell Glenister thinks there is a deeply ingrained conservatism towards tech start-ups in European sports organisations.
Swedish Football Association adds Swedish Cup focus to Svenska Spel deal
The Swedish Football Association is aiming to develop its Swedish Cup competition through an extension to its association with main sponsor Svenska Spel, the Swedish gambling company
Hungry Jack’s extends NBL title sponsorship
Fast-food restaurant chain Hungry Jack’s has renewed its title sponsorship of Australia’s National Basketball League club competition for a further three years.
South African Rugby Union extends with FlySafair
The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
TOP sponsor Panasonic backs Tokyo 2020 torch relay
Japanese consumer electronics company Panasonic has stepped up its backing of this year’s Olympic Games in Tokyo by becoming a supporting partner of the Olympic Torch Relay.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Q&A: Sameer Pabari, managing director of international media, the NFL
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans.
Q&A: Dan Cohen, senior vice-president, Global Media Rights Consulting, Octagon
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans
SF Giants’ Scottsdale renovation marks latest step in Cactus League facility boom
Barry M. Bloom looks at the latest developments being made toward MLB's Spring Training facilities in the Greater Phoenix area. The area is the Spring Training home for half of MLB's 30 teams, with many playing in new or renovated facilities.