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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship is no joke
Q. What’s the difference between Aeroflot and a Scud missile?
A. Aeroflot has killed more people.
Final Ultimate Sports Cities Contenders Announced in Paris
The final 10 contenders for the crown of SportBusiness Ultimate Sports City 2016 were unveiled exclusively at City Events in Paris on 15 March 2016.
CSA suspends CEO as Standard Bank confirms deal won’t be renewed
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Manchester City agrees training kit deal with Marathonbet
Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.
McLaren F1 teams up with Klipsch
Formula One motor-racing team McLaren has signed a multi-year sponsorship deal with audio products manufacturer Klipsch
Concerns grow over FAI sponsorship portfolio as SSE voices concerns
The Football Association of Ireland faces doubts over its relationship with one of its major sponsors after energy brand SSE Airtricity voiced concerns over recent issues facing the organisation
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.