- IMG Arena agreed four-year deal starting from 2022-23 season
- Endeavor-owned betting division beat Infront in second round of tender
- Betting streaming rights excluded in DACH and US as DFB keeps options open
SportBusiness understands IMG Arena, the betting division of the IMG agency, agreed a four-season deal with the DFB worth a total of €9.75m, from 2022-23 to 2025-26. The deal will be worth €1.75m ($1.83m) in the first season of the deal (2022-23) before rising to €2m per season over the three seasons from 2023-24 to 2025-26.