The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Ultimate Sports Apprentice | The growth of MLS
Carter Ladd, Major League Soccer VP of business development speaks to Ollie Silverton, the GMR/SportBusiness Group Ultimate Sports and Entertainment Apprentice, about football's growth in the US.
Sponsorship Works 2016 | Sponsorship Case Study | Nicotex and the Indian Super League
Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.
DRL extends its drone racing to the metaverse
Drone racing property looks to develop fully ominchannel presence
Drone Racing League partners with Skillz for new mobile game
Title represents further push to simulate drone racing for fans
DRL signs $100m deal with blockchain firm Algorand
Five-year agreement is the largest partnership in league history
T-Mobile, Drone Racing League unveil first 5G-enabled drone
The Drone Racing League (DRL) and German mobile communications company T-Mobile have unveiled their first 5G-enabled drone, which will make its first public flight at Major League Baseball's Field of Dreams…
Drone Racing League sees run of growth by pushing boundaries
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Kinnings: European Tour chose PGA Tour alliance over private equity proposals
The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
Ken Solomon on establishing an international profile for the Tennis Channel
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Ken Solomon, Tennis Channel president. Fisher and Russo also discuss The New York Times Company’s $550m (€486.9m) deal to acquire sports media outlet of The Athletic, Fanatics’ market-shifting, $500m purchase of the sports and entertainment assets of The Topps Co., and the National Football League’s deliberations around the forthcoming Super Bowl LVI in California amid the ongoing Covid-19 pandemic.
The Sports Images of 2021
From our partner Getty Images, we present a selection of the best sporting photography of the past year, with commentary from Getty's Global Senior Director of Sports Photography Paul Gilham.