Drone Racing League
Property looks to amplify its fan engagement efforts
Property to begin its upcoming season in conjunction with developer conference
Fast-growing league retains tie with American military branch
Upstart property more than doubles its broadcast reach from the prior year
The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.
Drone racing property looks to develop fully ominchannel presence
Drone racing property partners with French gaming products maker
Title represents further push to simulate drone racing for fans
Championship race deliberately coincides with start of CES
Five-year agreement is the largest partnership in league history
The Drone Racing League (DRL) and German mobile communications company T-Mobile have unveiled their first 5G-enabled drone, which will make its first public flight at Major League Baseball's Field of Dreams…
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.
Upstart racing property continues rapid run of dealmaking
The Drone Racing League and German mobile communications company T-Mobile have announced a wide-ranging partnership which is focused on advancing 5G-powered drone technology
The Drone Racing League has secured a commercial boost by announcing partnerships with sports drink BodyArmor, apparel brand Champion Athleticwear and gaming furniture brand Respawn.
The Drone Racing League has struck a long-term agreement with specialist sports data and technology firm Genius Sports as a means to move into the sports betting landscape
The Drone Racing League (DRL) has announced three new senior hires, including Ari Mark, the former National Basketball Association and National Football League executive, who will now lead global sponsorships…